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CASE ANALYSIS
STARTUPVALLEY: PLATFORM STRATEGY IN EQUITY CROWDFUNDING
INTRODUCTION
Startup Valley is a new venture started by Daryl Bryant, who is the owner of a successful web agency, Hudson Integrated. This new company is an equity-based crowdfunding platform, which acts as an intermediary between startups/ businesses and venture capitalists. Bryant has an experience of 10 years in business; however, a new venture like this in a highly competitive environment requires time and money. Moreover, the integration of the new startup with the web agency is also a problem. It will be a time taking process for Bryant to start a network effect and attract quality investors towards the company. This paper analyzed the issues presented in the case study regarding the new startup and the possible strategies that could be used to run the business successf...
CASE ANALYSIS
STARTUPVALLEY: PLATFORM STRATEGY IN EQUITY CROWDFUNDING
INTRODUCTION
Startup Valley is a new venture started by Daryl Bryant, who is the owner of a successful web agency, Hudson Integrated. This new company is an equity-based crowdfunding platform, which acts as an intermediary between startups/ businesses and venture capitalists. Bryant has an experience of 10 years in business; however, a new venture like this in a highly competitive environment requires time and money. Moreover, the integration o